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Recovering From a Gaffe

Lesson from Musk's Cybertruck Fail

It was perhaps the most exceedingly weird product demo of the year, for a product that seemed out there even for Elon Musk.

But then it turned into something embarrassing.

Musk, the CEO of Tesla Motors, introduced a new vehicle concept called “Cybertruck” at a media event Thursday evening, and in the midst of it, he made a bold claim that the armored windows of the vehicle were “bulletproof.” The good news was that a sledgehammer that hit the metal exterior didn’t cause any damage. But when Tesla’s design lead threw a large metal ball at the driver’s side front window, it caused the window to shatter. Then the design lead did it again, to similar results.

Please select this link to read the complete article from Associations Now.

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