Recovering From a Gaffe
Lesson from Musk's Cybertruck Fail
It was perhaps the most exceedingly weird product demo of the year, for a product that seemed out there even for Elon Musk.
But then it turned into something embarrassing.
Musk, the CEO of Tesla Motors, introduced a new vehicle concept called “Cybertruck” at a media event Thursday evening, and in the midst of it, he made a bold claim that the armored windows of the vehicle were “bulletproof.” The good news was that a sledgehammer that hit the metal exterior didn’t cause any damage. But when Tesla’s design lead threw a large metal ball at the driver’s side front window, it caused the window to shatter. Then the design lead did it again, to similar results.
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