Four tactics to prevent digital disruption to your website
Of all the times for Costco’s website to go down, Thanksgiving might have been the worst.
But it happened, and it cost the wholesaler a lot of money—about $11 million from a 16-hour outage, according to Business Insider.
Now just imagine that happening to your association ahead of a big day—say, Giving Tuesday this week or during a major conference. Scary stuff, huh?
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