Pro Rodeo Association Launches Youth League
The group’s debut will coincide with a televised event
Thanks to a new association initiative, the next generation of professional rodeo athletes is going to have a lot of experience on the big stage at a young age.
Last week, the Professional Rodeo Cowboys Association (PRCA) announced the introduction of a subsidiary organization, the Jr. Rodeo Association, that will offer rodeo opportunities to youth ages 8 to 19. The group’s debut will coincide with a televised event, the Jr. National Finals Rodeo, which will air for the first time in March from AT&T Stadium, where the Dallas Cowboys play. The event, targeted at high school age competitors, will air on The Cowboy Channel, a cable outlet dedicated to Western sports.
“We are all in,” Cowboy Channel President Patrick Gottsch said in a news release. “Encouraging more young people and their families to participate and enjoy the sport of rodeo is a win for everyone.”
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