Give Your End-of-year Fundraising a Boost
Follow a few simple tips when communicating with potential donors
Many associations rallied to raise funds on Giving Tuesday, but a bigger season for giving is underway. Donors are more likely to contribute big as the end of the year approaches, said experts during two recent Network for Good webinars.
“Giving Tuesday is the start, but December is the moneymaker,” said Rachel Muir, a fundraising expert and founder of Girlstart.
Brady Josephson, managing director at NextAfter, agreed. “There is a very clear pattern in the data; we call it the year-end revenue curve,” said Josephson, who spoke during “How Fundraising Can Cut Through the Clutter at Year-End." “The vast majority—about 85 percent—of calendar year-end revenue comes in in December.”
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