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Share Your Members' "Year in Review"

These campaigns engage and connect larger audiences

Ah, the end of the year. Hopefully, you’re looking forward to some holiday rest and relaxation, and maybe you’re counting down the days to the new year. However you’re spending these last few days of the decade, you’re probably going to take a moment to pause, reflect, and plan.

Whether that’s a halfhearted resolution to visit the gym or a deeper commitment to improving something important in your life, you’re not alone. We are all looking ahead. And guess what? So are your members. That creates an opportunity for you.

Now is the time to start talking to members as they set goals and plan for the year ahead. With the help of technology tools and the vast quantities of member data that associations collect, you can do this in more personal ways. One example, said Peggy Hoffman, CAE, president of Mariner Management and Marketing, is the “member year in review” note.

Please select this link to read the complete article from Associations Now.

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