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Stay Dry

Cider association launches new ad campaign

Just because hard cider has apples in it does not make it sugary.

If you’re a fan of the drink, you know this truism by heart, but for those who aren’t, a new campaign by the American Cider Association aims to set you straight.

Last week, ACA announced a new month-long campaign called Dry Cider January, which aims to promote its members’ cider variants that contain no sugar.

Please select this link to read the complete article from Associations Now.

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