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Milk 2.0: How the Dairy Industry Intends to Save Milk

For years, bovine milk sales have been falling steadily

It's been a rough few months for the American milk industry.

Dean Foods, the country's largest milk processor, filed for bankruptcy in November. Borden, another major processor, followed in its footsteps in January.

Cow milk sales have been falling steadily for years. And its volatile prices — which are determined by an archaic system — squeeze dairy farmers and processors with each swing. The pressures have made it difficult for milk producers and buyers to compete with vertically integrated retailers, such as Kroger, which process milk themselves.

Please select this link to read the complete article from CNN.

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