Membership Hack: Ask the CEO Anything
It will work if you make sure it's easy to do
The CEO of the National Association of the Deaf encourages members to ask him about whatever is on their minds. Each month, he picks a member-submitted question and answers it in a YouTube video.
How to hack it? If a member has a burning question, does the CEO answer? At the National Association of the Deaf, he does. CEO Howard Rosenblum takes questions directly from members each month using YouTube, an accessible way to communicate with deaf and hard-of-hearing individuals.
The questions come from curious NAD members, and Rosenblum’s answers range from practical advice (like how to avoid consumer scams) to education (such as explaining the difference between closed and open captioning).
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