02/10/2020

Daily Buzz: Developing a Conference Content Strategy

Learn about your attendees to deliver the right event experience

Looking to change your conference format? You’ll need a content strategy that meets your audience’s needs, suggests a recent post on the Minding Your Business (MYB) blog.

“Change for the sake of change isn’t meaningful for an attendee,” the MYB team says. “You want to ensure that the information you’re providing speaks to the different types of people who attend.”

Offering the right experience requires understanding your attendees. If you know the personalities and behaviors that define your community, you’ll be able to provide content that serves it. Strategies such as persona research have helped MYB identify important audience targets.

If you find that your audience comes from many different backgrounds, the MYB team suggests breaking up content into tiers based on level of experience. That way, participants can plan their learning paths at the conference without wondering if the meeting is a good fit for them.

A broad mix of formats can also help satisfy a diverse group. Offer a combination of lectures, debates, roundtables and workshops so that your event speaks to the different personas you identify in your research.

Please select this link to read the original article from Associations Now.