Data: Members’ Top-of-Mind Topics
Naylor recently explored the state of communications in associations
In a survey conducted by Naylor Association Solutions, the company explored the state of communications in associations.
In that survey, respondents ranked the topics that resonate most with members. These were the findings:
- Network with industry peers
- How-to/best practices
- Career/professional development
- Industry news/trends
- Programs for young professionals
- Member news
- Industry job openings
- Coverage of key industry events
This information was sourced from Naylor Association Solutions' 2019 Association Communications Benchmarking Report, which was released in August 2019.