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Data: Members’ Top-of-Mind Topics

Naylor recently explored the state of communications in associations

In a survey conducted by Naylor Association Solutions, the company explored the state of communications in associations.

In that survey, respondents ranked the topics that resonate most with members. These were the findings:

  1. Network with industry peers
  2. How-to/best practices
  3. Career/professional development
  4. Industry news/trends
  5. Lobbying/advocacy
  6. Technology
  7. Programs for young professionals
  8. Member news
  9. Industry job openings
  10. Coverage of key industry events

This information was sourced from Naylor Association Solutions' 2019 Association Communications Benchmarking Report, which was released in August 2019.

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