Put Your “About Us” Page to Work for Members
This page can say a little or a lot
There are so many ways for people to make connections in the digital world—maybe you click “connect” on LinkedIn or “follow” on Twitter—but there’s also a tried-and-true website page that almost every business and brand in the world uses to connect with customers: the “about us” page.
When was the last time you thought about your “about us” page—not just whether your staff list is current, but whether the page is doing the work you want it to do for your organization? The best “about us” pages have something in common, according to Ramona Sukhraj, head of editorial content at Impact, an inbound marketing firm.
“There isn’t an exact formula you have to follow,” Sukhraj wrote in a blog post. “You simply want your ‘about us’ page to be interesting, informative, and personable. You want to give your prospects a reason to fall in love with your brand.”
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