Top Retailers Focus on Elevating Digital Checkout
Remove members' obstacles for simpler payment transactions
Merchant retailers that sell products and services online have been chipping away at removing payment friction for their consumers over the past year. Merchants have found ways to improve the user experience by adding checkout features like free shipping, buyer guarantees, live-site help, and refund policies. These efforts have saved shoppers time, effort, and money. According to a new research report from PYMNTS, among the fourteen checkout features that impact merchants’ conversion rates, nine of them were offered by more retailers in Q4 than in Q1 of 2019.
How Do Merchants Enhance Checkout Features?
With so many checkout features saturating the market, merchants are faced with the decision on how to enhance their customer’s experience. What features can merchants rely on to convert browsers to buyers?
PYMNTS has been studying the online checkout feature offerings of leading retailers since 2015. Their latest study of 667 leading web merchants indicated that features that offer a bonus will convert casual buyers to paying customers in 2020 and beyond.
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