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How Audience Curation Can Boost the Onsite Experience

Tips on how to do this

A few days ago I came across post on titled “5 Radical Ideas to Re-Imagine Conferences.” All five ideas provided food for thought, but it was the first one that got me thinking.

V R Ferose, senior vice president and head of SAP Engineering Academy, suggested that conference organizers “curate the audience and not just the speakers.”

“Make it a little difficult for people to attend the conference. Make it aspirational. This is one way to create demand,” he wrote. “Have a simple questionnaire; ask why people want to attend the conference in the first place. The response would indicate how serious the participant is.”

Please select this link to read the complete article from Associations Now.

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