How Audience Curation Can Boost the Onsite Experience
Tips on how to do this
A few days ago I came across post on Forbes.com titled “5 Radical Ideas to Re-Imagine Conferences.” All five ideas provided food for thought, but it was the first one that got me thinking.
V R Ferose, senior vice president and head of SAP Engineering Academy, suggested that conference organizers “curate the audience and not just the speakers.”
“Make it a little difficult for people to attend the conference. Make it aspirational. This is one way to create demand,” he wrote. “Have a simple questionnaire; ask why people want to attend the conference in the first place. The response would indicate how serious the participant is.”
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