The Pros and Cons of an Internal Marketing Team
Here are some forces driving the trend
Should you build up your own marketing capabilities or stick with an outside agency or firm?
It’s a relevant question, and one that many major advertisers are asking. In 2018, the Association of National Advertisers (ANA) found that 78 percent of its U.S. members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008.
While the in-house marketing shift is undeniable, does it make sense for your association? Here are some driving forces behind the trend and a breakdown of the pros and cons of taking your marketing function in-house.
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