How Biden’s Stutter Offered This Group a Messaging Opportunity
The National Stuttering Association saw it as a chance to educate the public
When an association’s key issue turns up on the public stage, they need to know how to quickly leverage those moments and provide a thoughtful response if needed.
That’s the position the National Stuttering Association found itself in back in December when former White House Press Secretary Sarah Sanders mocked former Vice President Joe Biden for stuttering during a presidential debate.
While the mocking could have gone unnoticed by the wider media, Gerald Maguire, NSA board chair and chair of the Psychiatry and Neuroscience department at the University of California-Riverside School of Medicine, heard about it and responded immediately.
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