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Sacrifice Return on Investment For Customer Satisfaction

Customer care and compassion will lead to satisfaction

Apple (AAPL) CEO Tim Cook took the stage Wednesday during the company’s annual shareholders meeting to provide insight into the tech giant’s performance over the past year and prospects for 2020.

And while he touched on a number of topics ranging from the ongoing coronavirus outbreak to Apple’s plans to open its first store in India, one of the more interesting tidbits came when Cook addressed a question about whether Apple is working on a monitor for diabetic consumers, and if doing so would be a means for the company to see a return on its investments, or to assist its users. 

“If you're a shareholder who thinks we only do things for ROI, then you're in the wrong stock,” Cook told the audience at The Steve Jobs Theater in Cupertino, California.

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