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How to Extract More Value From Your Content Strategy

The utility of pillars can become diluted over time

Whether you base your current content model on content buckets or pillars, at some point you may find that the organizing strategy for the content your association creates is no longer serving its purpose.

Maybe it’s lackluster metrics, or maybe your conversions have dropped. Whatever the signs, they all point in the same direction: You need to be mapping your content using a new approach.

The utility of pillars, long considered a mainstay in the content marketing world, can become diluted over time, as those pillars morph into topic areas that gradually stray ever further from the original intent. Eventually, the principles guiding your content strategy no longer connect with the strategic goals of your organization.

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