Three Ways to Get Better Feedback About Your Conferences
Here are a few possibilities for digging deeper than post-conference surveys
Gathering feedback is a critical step after any conference. After all, how can you improve your future events if you don’t have a good assessment of what worked and what failed? Often, associations receive this feedback from attendee evaluations, from monitoring conversations happening on social media, and from activity in the conference app.
While all these tactics help, what other things can you do to better analyze the successes and shortcomings of your events? Here are three possibilities:
Secret attendee. Just as companies hire “secret shoppers” so they can better understand the service and experience their customers receive, you could consider hiring a “secret attendee” who would help you evaluate the onsite attendee experience, including registration, networking opportunities, and education.
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