Marketing Groups Bring Joint Certification to Members
Partnerships that benefit members are often perfect
Two major groups in the marketing industry are partnering on efforts to keep their members’ skills up to date in the digital world.
This week, the American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they will work together to deliver training in areas where it is growing increasingly important for marketers to have current knowledge, such as social media marketing, customer experience, and search engine optimization.
The plan involves providing DMI’s education offering, called the DMI Pro program, to AMA’s members along with its own. Those who complete the program will receive certifications from both AMA (the PCM Digital Marketing certification) and DMI (Certified Digital Marketing Professional).
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