03/11/2020

Transform Our Next Meeting with the Unexpected

Design, décor and entertainment drive home your meeting's point

Meeting planners are always searching for that “X factor” that will make their meetings memorable long after attendees have returned home. They’ve been on the hunt to improve attendee experience and engagement for years—but at what cost? Raising the bar high has become the norm, with attendees now expecting a novel element at each event they attend. Facing flat—or declining—budgets, how can planners keep up with consumer expectations?

The simple answer is partnerships. The most evident way to partner—one that many planners do exceedingly well—is to work closely with your host destination and venue. But increasingly, planners are looking to the venue to bring in their partners to elevate the experience and add an element of surprise. In fact, 76 percent of companies agree that partnerships are key to delivering on their revenue goals, according to the June 2019 Forrester Consulting study “Invest In Partnerships To Drive Growth And Competitive Advantage.” Forrester surveyed 454 global decision makers and found that over half of their companies (52 percent) generate more than 20 percent of revenue from existing partnerships.

For those planning events in Las Vegas, many have chosen to work with MGM Resorts for this exact reason. The company has a dedicated division for event productions that transforms everyday events to over-the-top experiences—all thanks to MGM Resorts Event Productions. MGM Resorts Event Productions produces more than 2,100 events each year—ranging from small, intimate gatherings to events that attract 1,000s of attendees.

Please select this link to read the complete article from Associations Now.