Complete Story


Where is the Opportunity in This COVID-19 Madness?

Strategic assumptions are accelerating - not changing

How did the COVID-19 Crisis Hit One Association?
On March 12, 2020, I and my colleague Phil Puckorius, Vice President of Association Laboratory arrived in San Diego. Our goal was to lead the International Warehouse Logistics Association through strategic planning.

Here’s what we found upon arriving.

California Governor Gavin Newsome had just spoken about the state’s response to the growing crisis. Quickly referred to as the Newsome 250 Policy, for all practical purposes, resulted in wide-spread cancellation of meetings with more than 250 attendees.

Please select this link to read the complete blog post from Association Laboratory.

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