Daily Buzz: Attracting Young Members
Offer them a long-term vision while meeting immediate needs
Looking to increase your association’s member base? Focus on young professionals, as most members join an organization as a student or early in their career, said Kalia Pimentel on the Your Membership blog.
“According to the Community Brands Member Engagement and Loyalty Study report, about one-third of members join a professional organization before employment, and more than 41 percent join in the first five years of employment,” she said.
There are several practical ways to recruit young members. An online intern board can bring young job seekers to your organization.
“Offer members an intern board that allows members who are students and new grads to easily search and apply for relevant internships online,” Pimentel said.
An online career center can also recruit and retain members who are in the early stages of their professional careers.
“It’s important to optimize your job board for visibility and access to non-members—in effect, using the job board to drive membership and increase revenue. One highly effective way to achieve this is by integrating your job board with your association management software,” Pimentel said.
Organizations that can help people take the next step in their careers will also attract young members.
“Offer those members moving into their early careers a mentor board. It’s a way for them to connect with a mentor to help them grow professionally,” Pimentel said.
Please select this link to read the original article from Associations Now.