04/01/2020

How to Adapt Lead Generation During a Pandemic

What we’ve learned so far during COVID-19

Many agencies will be desperately wanting to focus on new business currently, but they will be feeling very unsure over how to proceed, and whether proceeding at all is even acceptable. Working with 40 agencies on their lead generation, here are the questions we’ve been asked and the answers based on our experiences over the last two weeks.

Should we wait until all of this ends to start engaging in new business conversations?

Our stats, so far, tell us, "no."

Please select this link to read the complete blog post from The Drum.