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How to Craft Member Renewal Messaging Amid COVID-19

Experts offer advice on dealing with renewal notices

Given the tough financial situation caused by coronavirus-related closures, associations are trying to figure out the best way to handle membership renewals coming due. Two consultants offered some advice, based on what they’re seeing at associations across the country.

“The sending out of renewals and deciding on the types of communication becomes much more strategic,” said Scott Oser, president of Scott Oser Associates.

With many associations hurting, it is more important than ever to convey to members the benefits your association is offering, so they want to renew. “Point them to resources your association has that are important to what they do,” Oser said.

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