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Leading During a Pandemic

A new normal for partnerships

We can’t get through this alone.

There’s something paradoxical in saying that, at a time when many of us are living under statewide stay-at-home orders and working remotely. But the coronavirus pandemic has a revived conversation that many of you likely recall from the Great Recession—how can we work with other organizations to get through this?

Back then, partnership conversations tended to circle around agreements to join forces for conferences and events, if not proposals to outright merge associations. We may yet come to that point. For the moment, though, the partnership conversation may need to be more broad and urgent, focused on what particular needs members are facing right now.

Please select this link to read the complete article from Associations Now.

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