Lessons on Content Consumption from Quibi
The new streaming service aims to deliver content for a mobile-first audience
People are consuming more content than ever, and a major product launch this week suggests that the way they do it is about to change in significant ways.
Quibi, a new streaming video service with some heavyweight names behind it—legendary Hollywood executive Jeffrey Katzenberg and prominent tech executive Meg Whitman—is founded on a basic idea: that people want to consume more content on their phones in quick bites. The startup is drawing A-list stars to help push that idea, including Chrissy Teigen, Will Arnett, LeBron James, Chance the Rapper and Jennifer Lopez.
The company has spent $1.8 billion on a bold bet in the middle of a pandemic, so the odds of success are looking tougher than they might have a month ago. But Quibi is worth watching and presents some interesting lessons about delivering content in new forms.
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