How Smart Marketers Are Shifting Their Email Tactics in a COVID-19 World
Some are adapting the ways they communicate
Email marketing is a fundamental tool for associations and other organizations. It’s even more important now, as many other marketing routes have been pushed aside amid the coronavirus crisis.
The adjustment can be awkward, and some are struggling with it. But others have risen to the challenge and seen their messaging shine during a strange time. A few examples of what that might look like:
Writing personal letters to customers. Campaign Monitor notes that many organizations, from tech startups to food companies to retailers, have sent messages describing changes to their business operations in response to the crisis. Some messages come from CEOs and other high-profile leaders, assuring customers that the company is there to help.
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