How to Handle Membership Renewals in the Time of a Pandemic
What to do with your renewal statements
Almost every conversation I have with association leaders right now is around membership renewal: “What are you going to do with your renewal statements?”
It’s one of the hottest topics right now. Some associations operate in a fiscal year rather than a calendar year so I want to give you some perspective from our experience with The Moery Company as well as some of our association colleagues that we work with and what they’ve learned.
I recently received a notice from my local Chamber of Commerce this week for membership renewal. They have been working harder than ever before on our behalf and they have provided us with information about the SBA loans so the Mount Vernon Lee Chamber of Commerce is getting our renewal. They need it from companies like ours right now more than ever before because they have a lot of members that are struggling and may not be able to pay. So, they invoiced and I paid.
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