Why You Need an Internal Email Marketing Strategy, Too
Especially right now
Email marketing is an increasingly important slice of the marketing pie. And it’s not just for your external audiences: At a time of scattered workforces and remote collaboration, internal “marketing” is a critical way to keep colleagues connected and aligned.
“As remote and geographically dispersed teams increase, the benefits of in-person collaboration need to find their place within the digital realm,” Christina Crawley of the global marketing firm Forum One wrote in a recent Forbes post. “Various combinations of tools support this approach; however, smart use of internal email marketing is key to keeping employees focused and informed so that they can do their jobs effectively.”
Internal messaging can take advantage of strategies similar to those used in email marketing, such as consistent scheduling, link tracking, and segmenting. And if followed through, they can generate impressive results.
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