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Dear Meetings: We Really Miss You

Survey respondents indicate trade shows, conferences and conventions are important

While there’s really no good news for the meetings and events industry right now, a recent survey of American workers provides motivation for planners who are busy rescheduling and reshaping their in-person events for the future.

In an April 3 survey of 1,000 Americans forced to stay at home during the coronavirus (COVID-19) pandemic, 83 percent of respondents said they miss attending meetings, conventions and trade shows. Further, the study, conducted by APCO Insight on behalf of the Meetings Mean Business coalition, reports 78 percent of respondents plan to attend as many or more business events once the pandemic ends and it is deemed safe to do so. 

Fred Dixon, president and CEO of NYC & Company and co-chair of the Meetings Mean Business coalition, noted that the research sends a critical message to the U.S. Congress and Trump administration officials as they debate the provisions of the “Phase IV” recovery bill. That bill could include ways to bring financial relief to the 5.9 million American workers whose jobs are supported by meetings and conventions.

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