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National Survey Reveals Food Purchasing Behaviors Will Change After COVID-19

How restaurant customer spending habits will change

OSAE Member Inspire PR Group recently partnered with market research firm, Illuminology, to deploy a nationwide survey, Eating 2020: How COVID-19 Will Change Consumer Engagement With Food, to gauge consumers’ food purchasing trends at grocery stores and restaurants before, during and after the COVID-19 pandemic stay-at-home restrictions.

The research sampled 1,300 U.S. consumers and an additional sample of 500 Ohio consumers, and focused on the following topics: 

  • How customers’ grocery shopping behaviors will change after stay-at-home restrictions are lifted (e.g. frequency, spending, purchasing intentions, etc.)
  • Which measures customers prefer grocery stores and supermarkets make to help them feel healthy and safe
  • What percentage of customers anticipate returning to dine-in restaurants once stay-at-home restrictions are lifted
  • How restaurant customer spending habits will change
  • What restaurant customers are worried about the most related to health and safety

To learn how customers' food purchasing behaviors will change, and to view a webinar about what those changes mean for U.S. restaurants and grocers, please select this link.

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