APPA Launches New Membership Category to Boost Rolls
How to diversify and help newcomers succeed
The pet-care industry is traditionally known as a big business worth tens of billions of dollars annually. In fact, the most recent annual report from the American Pet Products Association (APPA) found that the industry as a whole hit $95.7 billion in sales in 2019, a record high.
But that doesn’t mean there isn’t room for new players. Far from it. Recently, APPA launched a new member category, Right Start Membership, that aims to help new and emerging pet product businesses find necessary resources to succeed in the field.
In a news release, APPA CEO Steve King noted that the member tier comes out of a growing demand among entrepreneurs to join the field—and APPA’s desire to help encourage that approach.
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