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How a Strong Culture Can Keep Your Organization Resilient

Don't allow COVID-19 to claim your culture as its victim

Just because you can’t have all-hands meetings or weekly check-ins in person doesn’t mean you can leave your employees adrift at home right now. If you’ve worked to build a strong organizational culture that connects your team to each other and fuels their sense of mission, you have a valuable asset to leverage when the team is scattered and you’re facing new challenges together.

How can you nurture your organization’s culture from a distance and tap it to keep your team engaged and productive? Here are a few ideas from different organizational disciplines:

Ensure that everyone is working together. Clearly, collaboration, brainstorming and problem-solving—which often benefit from teams gathering in a room together and bouncing ideas off the wall—are more difficult now. In a ZDNet column, authors Vala Afshar and Brad Martin explain that connection is still key, but it needs to be supported differently.  “In today’s work environment, physical proximity to your co-workers is not an option,” they write. “You must embrace digital proximity, and empower this digital proximity with the best business culture to support your customers, employees, stakeholders and community.”

Please select this link to read the complete article from Associations Now.

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