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What nonprofits can learn from news media

With more than 230,000 members, KQED is one of the most popular public radio and television stations in the United States. Even as changes in the media industry are decimating magazines, newspapers and other outlets, the member-supported nonprofit based in California has not only survived for nearly 70 years, but flourished.

If you’re wondering how, Tim Olson, KQED’s senior vice president of strategic digital partnerships, has two words for you: reach and relationships.

Ensuring the station reaches as many listeners as possible involves some familiar and well-tested steps, such as being part of the public news ecosystem—NPR, PBS, and other outlets. Other approaches are newer, involving partnerships with technology companies such as Apple, Google, Salesforce and Amazon.

Please select this link to read the complete article from Stanford Social Innovation Review.

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