Five Ways to Market Differently in Today's Work-from-home Environment
Shifting timelines, surveys and emails matter now more than ever
The world has changed since the pandemic shut down most of the U.S. economy. That means your marketing needs to change, too, said Jay Schwedelson, CEO of Worldata, at ASAE’s recent virtual Marketing, Membership and Communications Conference.
“What we knew to be email marketing in January is not email marketing in April,” Schwedelson said. “Forget what you know.”
Schwedelson has studied data on email marketing, including what works best in subject lines, what times of day people open emails and what gets people to click through in the email body. He shared what’s happening now, with millions of customers working at home.
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