The Types of Stories That Reporters Love
This is how you can get their attention
In TechSoup's last blog post about public relations, you learned what makes a story attractive to reporters. That’s just the beginning. There are certain types of stories that give you a good chance of capturing a journalist's attention. Here are a few of them, along with some ideas for tailoring them to your purposes.
Human Interest Stories
A human interest story is a story that examines the personal aspect of an organization or event. It evokes emotion from readers or viewers. These are great for nonprofit publicity seekers because they show your mission in action.
There are lots of ways that you can put a human interest slant on a story. Here are a couple of ideas:
- David vs. Goliath — Think about someone overcoming overwhelming obstacles with your organization's assistance.
- Heroic acts — If someone in your organization did something heroic, or if something your NGO did helped to save a life, that's certainly newsworthy. Stories of heroism are some of the best publicity for which you could ask.
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