How Associations Can Leverage an Unprecedented Digital Marketing Decline
Many marketers have paused campaigns or cut ad budgets blaming COVID-19
If you’re a digital marketer, you might be in a holding pattern as a result of COVID-19. But if you still have a bit of budget to spend on digital ads right now, you might be able to take advantage of a rare gap in the industry.
Recently, the global marketing insight firm WARC reported a decline in marketing budgets in the digital space in April—the first such decline it has ever reported. Both traditional and mobile ads are down.
On top of this, the Interactive Advertising Bureau reported survey data that found 37 percent of ad buyers paused their campaigns in April, up from 24 percent in March.
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