How a Popular Online Member Hub Got Even Better
An association revamped its online member community post-rebrand
In January, the Association of Diabetes Care and Education Specialists (ADCES) rebranded itself to better represent its member base by updating the specialty “diabetes educator” in its original name to “diabetes care and education specialist,” which more accurately reflects the profession.
A planned reboot of ADCES’s online member community was already in the works when the communications and marketing team saw an opportunity to align that upgrade with ADCES’s redefined mission. Kevin Schaefer, ADCES’s online community program manager, said, “We gave members a new platform with enhanced tools so they could connect better with one another and their peers.”
The re-branded ADCES Connect houses a broad array of member-focused groups, including statewide coordinating bodies, region- and city-specific local networking groups, and communities of interest focused on practice areas within diabetes care. Ease of use was paramount, Schaefer said. Built on the Higher Logic platform, the community offers a new layout requiring fewer clicks to get to important information, as well as easier profile setup, cross-posting among forums, and peer messaging.
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