Coronavirus Tracker: Association Social Campaigns Carry COVID-19 Messaging
May 15, 2020
Current updates on association response to the global COVID-19 crisis, along with a roundup of conference, travel, and business news and information.
TAKING THE MESSAGE TO SOCIAL
Whether trying to evoke a bit of normalcy or boosting consumer education efforts, associations are turning to social media campaigns to help spread their messaging amid the COVID-19 crisis.
In one example this week, the American Cleaning Institute announced its #DiscoverClean initiative, which aims to provide consumers with reliable information and tips for using soaps, hand sanitizers, and other cleaning products they need to stay healthy during the pandemic.
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