05/15/2020

Coronavirus Tracker: Association Social Campaigns Carry COVID-19 Messaging

May 15, 2020

Current updates on association response to the global COVID-19 crisis, along with a roundup of conference, travel, and business news and information.

TAKING THE MESSAGE TO SOCIAL

Whether trying to evoke a bit of normalcy or boosting consumer education efforts, associations are turning to social media campaigns to help spread their messaging amid the COVID-19 crisis.

In one example this week, the American Cleaning Institute announced its #DiscoverClean initiative, which aims to provide consumers with reliable information and tips for using soaps, hand sanitizers, and other cleaning products they need to stay healthy during the pandemic.

Please select this link to read the complete article from Associations Now.