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Daily Buzz: Gain Potential Members' Attention With These Phrases

Every word counts

When it comes to attracting new members, it’s important to think about how you’re framing your communications.

“Words matter. If you’ve ever done any kind of marketing, you know that,” said MemberClicks’ Callie Walker. “Certain phrases just compel you to make a purchase.”

When recruiting potential members, there are a few phrases you can use to get their attention. Instead of plainly saying “join now,” get specific with the number of members you already have. For example: “Join 300 other local businesses.”

“What this shows is that other people are taking advantage of your organization’s membership. And no one wants to be left out!” Walker said. “Plus, by listing your organization’s size, it gives your association or chamber credibility.”

It can also help to highlight what professionals would save if they joined your association. Simply saying “save $250 on [XYZ]” might grab their attention.

“We all want to save something,” Walker said. “If you can include what people will save in your organization’s communications (on your website, in emails, etc.), you can likely boost their interest in joining.”

Use phrases such as “at your fingertips” to reassure potential members that whenever they need something, it’s available.

“It implies ease,” Walker said. “It goes hand-in-hand with saving them time and reducing stress. Re-emphasize that by letting them know the resources you offer are available 24/7.”

Please select this link to read the original article from Associations Now.

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