05/21/2020

What's Next?

Experts weigh in on the changing future of business

The shock is over. The damage is real. Now, a critical new phase begins. Business leaders around the world, having taken stock of today’s COVID-19 reality, are starting the process of rebuilding their companies and industries, even as the threat of the virus continues. They are clear-eyed, determined and even a little bit optimistic. Yet, like everyone else, they’re deeply concerned about what the future holds. Even when the pandemic recedes, it will have changed their industries significantly.

For almost 25 years, we at Fast Company have been dedicated to sharing stories of how creative-minded leaders have innovated their way through crises big and small—how, despite great obstacles, forward-thinking individuals and teams have not just survived, but thrived. The economic repercussions of this global pandemic are without precedent. But we are confident that learning from others’ experiences, even the failures, represents the best way forward. In fact, it may be the only way.

In a new, ongoing series called "The Shape of Tomorrow," we present dispatches from the front lines of business—sharing the first-person perspectives of CEOs, designers, engineers, marketers and others who are, as we write this, redefining what healthcare, travel, retail, advertising, architecture, hiring and more will look like in the months, years and even decades to come.

Please select this link to read the complete article from Fast Company.