05/26/2020

How to Curate Valuable Content for Members During Uncertain Times

Relevancy remains key

Providing content is a key way associations can help their members navigate tough times. But in a world overrun with content, it’s important that associations curate properly, say two experts.

Hilary Marsh, chief strategist for Content Company Inc., and Elizabeth Weaver Engel, M.A., CAE, chief strategist for Spark Consulting, recently released “Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload.”  The white paper offers some strategies to help associations provide the best, most valuable content for members.

“The baseline is providing value,” Marsh said. “The way we need to show value is through the content.”

Please select this link to read the complete article from Associations Now.