06/03/2020

Four Business-minded Considerations for Virtual Event Planners

Part of the challenge may be strategy

More than 90 percent of associations say they’re offering virtual events essentially because of COVID-19 (coronavirus). How does that change the business approach for what is traditionally a major revenue driver?

It’s one of many questions highlighted in a new report from Tagoras, a consulting firm focused on adult learning. The latest edition of The Virtual Conferences Report, which gains new relevance amid the COVID-19 crisis, touches on three key topics related to virtual events—operations, business, and performance—at a time of unprecedented growth for the event variant.

Case in point: Two thirds of survey respondents say their organizations have never offered a virtual event, but plan to within the next year.

Please select this link to read the complete article from Associations Now.