06/04/2020

Four Ways to Boost Nondues Revenue Today

Recover lost revenue by doing things differently

With COVID-19 (coronavirus) pandemic closures killing the event revenue associations rely on, many are looking for new ways to bring money in. Don Neal, CEO and founder of 360 Live Media, spoke at a recent ASAE webinar, “The Association Revenue Recovery Plan.” While he offered more than a dozen revenue generators in today’s climate, he didn’t go in-depth about how they worked.

I tracked Neal down to talk a bit more about how associations can best use the tools they already have to generate income. His philosophy is that associations adopt a model similar to another industry.

“Associations are very similar to media organizations,” Neal said. “They have an audience, some content, and a distribution channel. Right now, they don’t have an event, so they have to rely on their other media assets.”

Please select this link to read the complete article from Associations Now.