06/09/2020

How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes

Get personal

With all of the other ad formats on LinkedIn, you pay only when someone clicks. But with LinkedIn message ads (formerly known as sponsored InMail), you pay just to send it to someone with no guarantee they’ll see they received it, open it, or click on the link inside. Because there are so many steps between receiving the ad and clicking on your offer, message ads can get expensive very quickly.

If you happen to have an offer that gets incredibly high engagement, it can bring your overall cost per click way down. The secret is to have an offer that feels like a personal invitation. If you just say, “Hey, here’s this white paper we want you to download,” you’ll have the highest possible cost per conversion on LinkedIn. Instead, you want to give LinkedIn members an offer that puffs up their ego and makes them feel important.

The types of offers that tend to work really well with LinkedIn message ads are things like, “Hey, because of who you are in the industry, we want to give you early access to this.” Or, “We want to invite you to network with your peers as a VIP guest at our upcoming event.” If you have an offer like that, LinkedIn message ads will be amazingly productive for you.

Please select this link to read the complete blog post from Social Media Examiner.