06/12/2020

Geo-fencing as a Marketing Tool

Some considerations on how to use it in the workplace

You’re walking down the street when you get a ping from your cellphone. It turns out you just got a coupon from Starbucks which, coincidentally, you just passed.

This is a form of marketing called geo-fencing, the virtual bracketing of a specific area with the goal of collecting data from either GPS systems or RFID (radio-frequency identification). This is all made possible through location data from location services on cellphones. Geo-fencing is a very attractive marketing technique for many businesses because it allows marketers to advertise to potential customers who visit specific areas. Many consumers also love the convenience of receiving advertisements or offers to businesses that are close by.

Considerations for the workplace
Geo-fencing is being used widely in business in a number of different ways. Based on our research, some businesses are developing best practices as they use geo-fencing. Here is what we found.

Please select this link to read the complete blog post from MBA Research.