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Consider Injecting More Personality Into Your Newsletter

Now may be the time to be chattier and voice-driven

In recent years, email newsletters have gone from purely professional platforms to a preferred medium for amateurs or solo entrepreneurs to attract readers to niches as diverse as Chinese politics and dust. (Literally, I’ve read newsletters about dust.)

I think the rise of these kinds of newsletters is largely a good thing for people who like reading, but their evolution creates questions about whether association newsletters need to adapt.

This is not a totally new phenomenon, and it’s seen some interest in associations already—five years ago this month, I featured an experimental effort by association consultant Jeff De Cagna to create a curated newsletter. But in those five years, a lot has happened to change the media landscape, turning the concept from emerging to mainstay.

Please select this link to read the complete article from Associations Now.

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