06/22/2020

Daily Buzz: What You Need in Your Digital Playbook

Update your website to stay afloat during uncertainty

Nonprofits have needed to downsize, streamline operations, and go virtual over the last few months, making engagement and retainment even harder. That’s why nonprofits need a plan to modernize their websites and communication platforms, said Joseph DiGiovanni, cofounder of Tapp Network, on TechSoup.

“[Nonprofits] can chart a progressive path forward, reimagining how they use email marketing, landing pages and forms, campaign management, lead nurturing, CRM integration, social media and marketing analytics,” DiGiovanni said.

Part of that strategy should include social media automation. Scheduling and automating social media posts with such tools as Buffer, Sprout Social, and Hootsuite will save you time and increase conversion rates at a time when you need to reconnect with your community.

Personalized email marketing is another effective strategy. “For example, you could send a happy birthday message to a loyal funder or a thank-you message when someone makes a pledge. This can make the difference between an engaged supporter and a lost prospect,” DiGiovanni said.

On your website, make use of landing pages—these are pages where traffic is sent to prompt a certain action, such as donating or registering for an event.

“These landing pages help increase conversion rates through targeted promotion,” DiGiovanni said.

Please select this link to read the original article from Associations Now.