06/24/2020

Daily Buzz: Take a Few Internal Messaging Cues for Marketing During COVID-19

It's okay to be "roughly right" versus perfect

Marketers have had to adjust their strategies quickly in response to the many challenges that have come in 2020. Need a marketing game plan? In addition to learning from other marketers and brands, you can take lessons from your internal communications team, said Katherine Kim on Sprout Social.

“Internal communicators have a bird’s-eye view of everything going on across your organization and are responsible for keeping employees informed of company news,” she said.

Social media teams can follow in the footsteps of internal communicators and create a rapid response team. This will make it easier to change your social media strategy as situations such as the COVID-19 (coronavirus) pandemic evolve.

“Comprising stakeholders across the organization, the response team is willing and able to drop what they are doing to help [craft] timely, external messages,” Kim said. “They can support social teams in gathering the latest crisis information and can support content creation so the burden doesn’t fall solely on marketers.”

In your social media messaging, be willing to admit that your organization does not have all the answers.

“You’d be surprised at how many people will say they empathize with you and appreciate hearing your vulnerability,” Kim said.

Please select this link to read the original article from Associations Now.