A Get-out-the-vote Event Will Happen With a Slight Detour
How to keep the momentum going—virtually
The expression “the show must go on” has always exemplified American resilience and determination. The Association of Equipment Manufacturers (AEM) had to muster its own version of that steely resolve when its highly anticipated cross-country grassroots bus tour, the “2020 Manufacturing Express,” had to quickly morph from a multi-state, in-person event to a virtual one.
Staff at AEM closely monitored the circumstances surrounding COVID-19 and determined that the best decision to make, with the safety of their members top of mind, was to postpone the bus tour until 2021.
It was not easy to pivot from a dramatic live event—complete with a brand-new, custom Ford F-150 pickup truck grand prize—to a digital campaign. Kip Eideberg, AEM’s senior vice president of government and industry relations, said it would have been impossible without the close consultation and support of AEM member companies, who were instrumental in determining how to move forward. Such a shift, Eideberg said, “has to be a true partnership with your members.”
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